research and development


Design development and sampling form a core part of operations and a key differentiator in the business. We have an established design studio at our corporate office in Mumbai and at the plant in Jhagadia, Gujarat, equipped with an active library of designs for weaves. Designers keep adding new designs to this portfolio every day. This ongoing design development and extensive design database enables us to be a trendsetter in the market.

R&D and testing
At Birla Century, product quality is of paramount importance. Testing for adherence to quality parameters is, therefore, an integral part of the manufacturing process. To ensure that the products conform to the highest quality specifications. we are well equipped with physical and chemical laboratories, with state-of-the-art testing equipment.

The equipment can test various fabric parameters such as:

  • Cotton properties
  • GSM test
  • Skew / bow test
  • Tensile and seam strength
  • Tearing strength
  • Shrinkage test (dimensional stability)
  • Martindale test (abrasion pilling)
  • ICI pilling
  • Washing fastness
  • Rubbing fastness
  • Perspiration
  • Water fastness
  • Light fastness
  • CRA test
  • D P rating (smoothness appearance)
  • Formaldehyde content
  • Stretch, recovery and growth test (stretch fabrics)
  • Instrumental whiteness test
  • Colour matching spectral test
  • Fabric pH

Quality assurance

  • 4 Point American system followed for fabric inspection
  • AQL 2.5 system followed for made-ups inspection

Pilot sampling plant

Our facility for pilot sampling is equipped with the following machines:

  • Textronic design software
  • Yamada sizing machine
  • Single thread
  • CCI warping machine
  • CCI loom for weaving

We are equipped with process pilot plant for colour and shade development and sample processing.

  • Colour matching cabinet
  • Colour matching system
  • Auto dispenser and solution maker
  • Colour matching box
  • Padding mangles
  • Lab dryer
  • Pad steamer
  • H T steamer
  • Soapy